Veganism has been around for some time, but this lifestyle hasn’t been as popular as it is today. It is estimated that more than 170,000 vegans live in the Netherlands. In 2018, that number was 100,000, a 70% growth in two years!
Apart from attracting many new followers in recent years, this market is evolving rapidly thanks to innovations in the plant-based food sector. Creating blogs, websites (like in OutreahMonks link building service), and articles about Veganism are also popular nowadays. Veggie & Vegan Square, where many entrepreneurs introduced vegan products, was impressive.
What is Veganism?
“Veganism is a lifestyle which – as far as possible and practicable – renounces all forms of exploitation of, and cruelty to, animals for food, clothing or other purposes.” This is how the Dutch Vegan Association (NVV) describes the term on its website. From this, we can conclude that veganism has a clear ethical message.
Vegans (vegans) make a conscious choice for the wellbeing of people, animals, and the planet. Besides not eating meat and fish, they also avoid eating whole foods like dairy products, eggs, honey, and other products of animal origin or with animal ingredients. You can even put it in a broader perspective. This includes not purchasing animal-derived clothing or other products, or where the animal was used for production.
Why is the vegan market growing so fast?
New Plant-Based Opportunities for Investors
It’s amazing that the current corona crisis has created a turning point in the world of funding and investment. For example, this article shows that start-ups working on plant-based alternatives to animal-based products are now raising more capital due to problems in the traditional meat industry. increase.
The pandemic has exposed the fragility of industrial meat: food safety issues and dwindling meat supplies.
More and more people are becoming familiar with veganism. Where previously vegans were labeled as `goat wool sock wearers’ or ‘idealists’, an evergrowing audience is seeing the positive sides of this lifestyle.
Think, for example, of the ecological footprint around sustainability, the climate, and animal welfare.
Conscious choice, health, and lifestyle
The increasing demand for meat substitutes and plant-based food is partly due to the increasing awareness of health and diseases of affluence. Now that veganism has been part of society for some time, there are also more scientific studies on the impact of plant-based eating on human health.
People are actively looking for ways to take better care of themselves, but also of future generations. Conscious considerations are made in this regard. Switching to a healthier lifestyle is the first and most accessible step for most people.