SEO is the optimization of your own website to meet the current requirements of search engines. An optimized website is preferably displayed in the Google search results (SERPs) and thus clicked more. With strategies like on-page optimization and building 백링크 (backlink), SEO can be an efficient way to boost your online presence.
Effective SEO can help restaurants…
- to win new customers.
- generate attention for new offers.
- to be present in the corona crisis.
- to increase their reputation.
Search engine optimization for restaurants in 3 steps
Where can restaurants best start with search engine optimization? We have put together three steps for you on how to make your website more known on the Internet.
1. Optimize your website
First of all, you should make sure that your website is clearly arranged. Users should be able to find their way around intuitively. A user-friendly website is also important for search engines such as Google & Co. What makes a clear restaurant website?
- Logical heading structure
- Internal links
- Meta Descriptions
- Responsive Web Design
2. Keyword research
In order for your website to actually show users when they are looking for restaurants like yours, keywords are essential. Use SEO tools like Google Keyword Planner to find out how people use Google. What terms and phrases do they use?
A good place to start is the type of cuisine you specialize in. Or is your restaurant perhaps particularly advantageously located? Find keywords that describe your restaurant to attract potential diners. Then integrate these keywords into your website texts in a meaningful way.
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3. Local listing
One of the most important steps in search engine optimization for restaurants is the presence in various listing portals. Create business listings on portals like YELP, TripAdvisor, and most importantly, Google My Business.
Here you can add your name, address, contact details, and photos. Show users a copy of your menu in advance. Which dishes can you convince with? Respond directly to any questions guests might have before visiting your restaurant. Make the table reservation as easy as possible.
Satisfied customers can also rate you on these portals. This creates trust and can catapult you up a few places in the search results.