Flexible packaging is on the road to success. A quick look in the supermarket is enough to see how many different packaging designs there are now. Due to its properties, flexible packaging has been on the rise for many years.
What are the advantages of flexible packaging?
Compared to hard packaging, flexible packaging has a number of advantages:
Durable: Flexible packaging is more durable than hard packaging. It also survives the fall to the floor and leaves no damage.
Effective: the protective effect is also better. The number of product returns is lower because flexible packaging is more robust than rigid packaging. It provides more effective protection against transport damage, which can lead to complaints.
Versatile: Flexible packaging offers a wide range of design options. You can also use various surface finishes, such as matt or gloss effects.
Space-saving: Flexible packaging is more space-saving than rigid packaging. The packaging material adapts to the shape of the product. This means that more products can be accommodated during transport compared to rigid packaging. This means you will require less fuel and reduce CO2 emissions.
What are the design options for flexible packaging
In terms of design, you are well-advised with the flexible packaging. The reason behind this is that it offers plenty of space for your design, advertising and product. Excellent printing combined with high-quality finishing can guarantee that your products have a convincing appearance at the point of sale, with maximum advertising impact.
Flexible packaging is perfect against food waste
Flexible packaging can help reduce food loss and waste like other packaging methods. It is a key issue in sustainability debates. After all, a third of all food produced worldwide is never eaten. Resources are wasted unnecessarily and greenhouse gases are emitted pointlessly.
Thanks to suitable packaging, you can protect food or drinks throughout the value chain and thus reach the consumer properly and safely. In addition, manufacturers can prolong their shelf life and they can improve storability.
One of the great advantages of flexible packaging is portioning. You can easily adjust formats reducing food leftovers on the plate and in containers.